CIRJE-F-771 | "Company Strategies and Sport Models" |
Author Name | Ericsson, Christer |
Date | October 2010 |
Full Paper | PDF file |
Remarks | @Forthcoming in Arbetarhistoria, Landskrona spring 2011. |
Abstract |
The comparison in this article between companies in Japan and Sweden shows that although there are obvious historical and cultures differences between the countries different routes towards becoming modern democratic welfare states, differences in the industrialization and in modernization; differences in how sport were introduced and how it was shaped, there are similarities in how companies used sport in company strategies. |